Iams has followed everyone else in introducing a supposedly healthy dog food (which makes you wonder what's wrong with their original formula). It is advertised as being full of fresh ingredients and vegetables. So what's in it?
Chicken, Chicken By-Product Meal, Brewers Rice, Corn Meal, Ground Whole Grain Sorghum, Ground Whole Grain Barley, Chicken Fat (preserved with mixed Tocopherols, a source of Vitamin E), Dried Beet Pulp (sugar removed), Natural Chicken Flavor, Dried Egg Product, Brewers Dried Yeast, Dicalcium Phosphate, Potassium Chloride, Salt, Vitamins (Vitamin E Supplement, Beta-Carotene, Ascorbic Acid, Vitamin A Acetate, Calcium Pantothenate, Biotin, Vitamin B12 Supplement, Thiamine Mononitrate (source of Vitamin B1), Niacin, Riboflavin Supplement (source of Vitamin B2), Inositol, Pyridoxine Hydrochloride (source of Vitamin B6), Vitamin D3 Supplement, Folic Acid), Fish Oil (preserved with mixed Tocopherols, a source of Vitamin E), Flax Meal, Apple Pomace, Dried Carrots, Dried Peas, Choline Chloride, Dried Spinach, Dried Tomato, Minerals (Ferrous Sulfate, Zinc Oxide, Manganese Sulfate, Copper Sulfate, Manganous Oxide, Potassium Iodide, Cobalt Carbonate), L-Carnitine, Rosemary Extract
Brewers Rice? That's the stuff thrown out of distilleries when they are done producing liquor. Fresh? Skip down to the end of the list for the veggies, which are found in smaller quantities than the vitamin supplements or even the salt.
I've begun cooking for my own dogs. I'm still working out the recipe, but its something like this: ground chicken parts, brown rice, sweet potatoes, apples, carrots, broccoli, millet. Sula was suspicious of the carrots, but she got over it. And within days all three of the dogs had unbelievable coats and skin.